BRAND DESIGN CONCEPT: Fleur Calme

Task: Build a herbal cigarettes brand with luxury branding and package design.

A cigarette box is something I have always wanted to design. There’s just something about a small box of art that sits in someone’s pocket. Unfortunately, nicotine is very taboo today, so I thought that a herbal cigarette brand is more appropriate. This project went through many iterations and trials so I am very happy to finally unveil this project.

Fleur Calme is a herbal cigarette brand aiming to help people beat their nicotine addiction by promoting smoking flowers and herbs. Their target audience is young smokers looking to get into a more relaxing lifestyle. Their hobbies might include doing yoga, being at the beach, and painting. Since this is a younger target audience, I wanted to keep the logo and branding very modern and updated to cater to them.

I started the entire project by putting together a mood board for the logo. A lot of research was done to note what I don’t like about current options on the market. Once I pinpointed the direction I wanted to go, it was easy to put together a set of fonts and colors for the project. The logo went through many sketches and is my favorite part of the project.

The mood board can be seen here.

These are the sketches that ultimately led to the finished version. I started very minimally and over time I added more elements I thought were needed. One of my weaknesses as a designer includes having a lot of elements having to be stripped down for simplicity, but in this project I was able to start off minimalistic and add elements overtime. This is a win in my eyes because it tells me that I can beat any bad habit that I have. This is especially great because it means I can keep improving how efficient I am in the design process.

Here we begin the first round of sketching the box. I really liked this concept but it needed some work. It was hard for me to display information on this sketch so the next step is to find a new layout. Some of the things I liked about this sketch was the color palette, the purple was a wink towards the “lavender” blend. The cream background was a great choice to make things a little more luxurious.

When it came to the left and top sides of the box, I wanted to be minimal. One of the opportunities I can improve on is the left side of the box, the typography was too big, but I had the right idea.

This is where the project comes together. In this round of sketching I adjusted the layout which made it easier to keep it minimal. I also adjusted the text on the left side of the box so that it fits perfectly between the fold line and bottom of the box.

The next step is to tighten things up, and seal the deal.

Second round of sketching package design

This project has gone through many iterations and challenges so it was important for me to constantly challenge myself to produce the best result. I believe that my process in building a brand is so thorough and detail-oriented that it helps me achieve the most authentic and opportunistic branding.

If you have an upcoming project and need branding services please contact me here.