Social Media posts
This social media campaign originated from a review left by a recent client of the business. I tasked myself to convert this review into something that seems quirky, informative and advertises a company product to drive sales/sign clients.
A conversation through direct messaging between 2 people was a good way to combine endorsement and information about the product.
If I could revisit this project I would adjust the content of the media to be more of a conversation starting with an introduction to add a human touch. I would also create a short video/reel of the live conversation trading message bubbles.
This email blast design is an advertisement of the company’s new product. This project showcases some problem solving skills.
Problem: Company did not have an adequate photo studio nor where there product images across multiple licensable stock image catalogues that fit the description of the specific hoodie + features.
Solution: I decided creating the main image for the email could be made by artificial intelligence. The reason this is worth doing is because there is not an adequate photo studio to be able to capture the hoodie with the same specific details such as pocket + hood strings + cuffs. I also knew the email should have other visual elements that should convey what the target audience is.
These two videos are generic “behind the scenes” to show potential clients our work ethic and quality.
Company Analytics Before: Engagement: 439 | 354 Likes | 35 Comments | 52 Shares | Reach 7,284 Impressions
Company Analytics After: Engagement: 1,184 854 Likes 245 Comments 85 Shares 93 Link Clicks Reach 10,058 Impressions