This week I put two of my passions together: Digital Marketing and plant pots. This is what that email campaign would look like.
Welcome Email: Purpose: To introduce the brand, and start building brand identity. Subject Line: Welcome to our garden 🤝 🌿
In the welcome email I decided to use a lot of images to build and communicate what the brand is all about.
Abandoned Cart Email: Purpose: Recover abandoned online shopping carts. Subject Line: Looks like you forgot some items! 🌿 🛒
The ideal outcome is for the recipient to revisit their cart and even add additional items to create a higher transaction value.
New Arrivals Email: Purpose: Inform recipients about new products or services. Subject Line: Renew your Peace NEW ARRIVALS 🌿
In this email: I decided to only reveal 2 new products to direct interested recipients to the website.
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